HOOK HANG TAB
Dimensions: 1.75 x 1.1 in
Clear hook design
Sometimes, it is the little things that can really make a big difference. And it is not relationships that we’re talking about here, but rather a smart addition to packaging which can influence product sales in the aisles of retail stores. It’s nothing more complex than a hang tab, but it can have a substantial effect on how your product is perceived and received by customers trawling the aisles while doing their shopping.
In most retail environments, customers really are spoilt for choice. There isn’t just one or two brands of the goods they are shopping for; typically, they can have five or more options, whether it is an item as simple and innocuous as dishtowels or torch batteries.
How, then, do you ensure prominence on the store shelf for your product over those of any other manufacturers?
The answer lies in a very simple and inexpensive, yet effective solution which boosts the appearance and appeal of your product. The addition of a hang-tab to the packaging allows for your product to be more attractively and prominently displayed allowing it to say buy ME’ a little louder than any other.
Let’s take a look at some retail facts.
It is estimated that more than 60% of all supermarket buying decisions are unplanned impulse sales. Think about it: most of us go to the supermarket with the idea that we will pick up some bread and milk, but often come home with a good deal more (especially if you shop while hungry). We shop like we read a newspaper; scanning the shelves from right to left and from the eye level down. The insight from this behaviour is that shelf or display location affects sales. Put succinctly, the eye-zone is the buy-zone.
As a manufacturer, you know that despite its considerable cost, there is substantial value in how goods are packaged. Packaging often dictates how a product can be displayed and it also directly influences how the customer perceives or relates to the product.
With all the money you’ve invested in packaging, is it having the desired effect on your customer? Not if your goods are stacked up on a shelf, hidden in the clutter of countless other piled products. But if a hang tab is added to that packaging, the attractive design is put to full use by hanging the product from a display peg. Read More